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Why Apply DC

Held each fall, #WhyApplyDC Day is held across the District to help celebrate the college application season for all District students. The goal of #WhyApplyDC Day is to utilize social media to encourage students as they complete the college and postsecondary education application process.

What is #WhyApplyDC Day?

#WhyApplyDC Day celebrates the college application season by sharing encouraging and motivating messages on social media that highlight the importance of applying to college. The Office of the State Superintendent of Education (OSSE) sponsors #WhyApplyDC Day during OSSE’s DC College Application and Exploration Month to support DC public high schools and community-based organizations in hosting events that give students insights into college options, including two-year, four-year, and postsecondary certifications. Participating schools also support 12th grade students through the college application process, especially first-generation college students and those from low-income families who may not otherwise apply to college. #WhyApplyDC Day celebrates the college application season by sharing encouraging and motivating messages on social media that highlight the importance of applying to college.

How to show your support

While the official #WhyApplyDC Day will take place in fall 2022, you can encourage students to apply to college and postsecondary education anytime. Share supportive messages on your favorite social media platform using the hashtag #WhyApplyDC. Encourage your friends, family and colleagues to do it, too. Not sure what to post? Get creative! You might:

  • Take a picture wearing your favorite college gear (t-shirt, hats, pins, etc.);
  • Type a short response in your status and use #WhyApplyDC;
  • Make a video of yourself, your kids, or your friends answering the question, “Why should students apply to college?" or "Why did you apply to college?”; 
  • Draw a picture depicting your reasons for applying to college; 
  • Write your answer on a piece of paper (feel free to use the #WhyApplyDC template) and post a photo of you holding it or use this digital template; or
  • Post the image, photo, or video with your reason. Create a post or use one of the sample posts below.
    • Example posts for #WhyApplyDC Day:
      • Because you can’t go if you don’t apply.
      • To reach your fullest potential.
      • To open new doors of opportunity that will last a lifetime.
      • Because you are college material.
      • Because #RepresentationMatters

Please post to your favorite social media channels using #WhyApplyDC. Don’t forget to tag OSSE on Twitter (@OSSEDC), Facebook or Instagram (@osse.dc). Don’t forget to check out our DC Decision Day filter on our Instagram page!

For more information about this exciting campaign, please contact Joi Jones at [email protected].