Marc Caposino

Communications Director

For Marc, all career roads began with his passion for writing. After achieving his Masters Degree in Creative Writing, he began teaching freshmen composition at a Community college in Southern California—where he grew up. Although he truly loved teaching, he quickly realized this profession was not going to fulfill all of his creative needs. He decided to head for the advertising world of San Francisco, where he began working as junior copywriter, but quickly moved up the ladder to marketing associate, and then to creative director for a small design agency.

In 1999 Marc became the Director of Marketing for the San Francisco Municipal Transportation Agency (SFMTA). He spent seven years at the SFMTA overhauling a brand that had been suffering from decades of neglect. He developed their first of several television and radio campaigns, as well as countless print campaigns focused on reconnecting this vital public service with the public they serve. He created a fresh look for their public signage, web-presence, print media, employee uniforms (for 2,400 transit operators), and many other branding elements of the agency.

After the SFMTA, Marc opened the doors of his own communications and marketing agency: Fresh Public. As managing director, he brought something almost unheard of to the public sector—a sincere desire to celebrate the guts of a city—its services, projects, and the community of people that are hardly ever acknowledged but are almost entirely responsible for the success of every great city in the world. Fresh Public led to a job offer from Washington Metropolitan Area Transit Authority, in Washington, DC. Although his goals for the agency did not align with the new management that took over the agency a year later, he took with him an acute knowledge of the District and its politically charged climate.

In July of 2011 Marc accepted his current position of Communications Director with the Office of the State Superintendent of Education for the District of Columbia. His passion for education that fueled the beginning of his career has been reignited as he now takes over the agency’s need to define itself and promote a positive public image throughout the numerous program areas the agency manages across the District.

Marc holds a BA in English and an MA in creative writing, has won numerous advertising awards in print and television, and has published works of poetry, short story and journalism.